Organisation Structures 

[Ownership] [Modes] [Organisations] [External pressures] [ICT in organisations] [Simple stock control] [Data Flow] [Data Capture]

Three Main Types of Organisation

Ownership Modes of operation ICT can be used to support all of the above sectors.
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ORGANISATION STRUCTURE

An Organisation usually comprises of four main internal function  which need to be managed

Larger companies sometimes have two other areas of ICT department and Research & Development.
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External Pressures on an Organisation

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Competitors An organisation needs to be aware of similar products on the market, pricing and quality to be successful in marketing it's own products.  Management may require intelligence gathering about competitors activities to enable them to make executive decisions.

Customers  Preferences, price resistance and other market pressures

Government  legislation can be a variety of forms; Health & Safety, Data Protection, Factories Act, Employment Laws as well as new EEC legislation.

Environment  Social trends regarding population shifts, economic and social factors. Effect of production on both the immediate environment and the macro environment.



DATA FLOW

Data flow can be both external and internal within an organisation.  However, confusion often occurs over what is external data flow.  A large supermarket communicating with its warehouse is classified as an internal data flow even though the warehouse maybe at some other geographically location.

An external data flow relates to communications to other organisations such as suppliers, customers and etc..

Data flow can be in a variety of formats such as paper copy (see above), letter, telephone, EDI (electronic data interchange) or internal communications via a common DBMS (database management system) purpose design
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Benefits of ICT in an organisation
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Stock Control System

The master stock file holds records of the stock held.  It is updated from transaction files showing items entered into the warehouse, and items issued from it.

Reports would go to the finance and sales departments.  Regular audit checks are made to ensure that actual stock matches the stock records held in the master stock file.

Stock control needs to take into consideration a range of factors:

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Data Capture

Data capture refers to how data is collected and entered into a computer based system.  Sytems that most people are familiar with are the bar-code scanners used in large supermarkets and the lottery ticket.

Bar code scanners are the basis of EPOS (electronic point of sales) terminals and can not only ensure speedy and accurate data input but can also automate the stock control and prepare a fully itemised till receipt for the customer. Bar codes are also used in manufacturing industries to track work in progress.  A product travels along a production line having value added at each stage, using bar-code scanners at each stage allows production controllers to identify its rate of progress.

OMR (Optical Mark Recognition)  The National Lottery payslip allows you to play up to seven boards.  You can make a selection of six numbers on each board.  These are automatically entered into the system by an automatic reading device.  The customer receives a receipt with a bar code.  This can then be used later to check for winning lines.

Multi-choice test papers often use a special OMR data collection answer sheet to automate marking.

Magnetic card readers are another popular method of data collection.  Most people are familiar with cash cards that can be used on an ATM (Automatic Teller Machine or "hole in the wall")  Small motors take the card into an ATM reading the magnetic strip in the process.  Once clearance is given, the user enters further detail via a small numerical keyboard, or buttons can be pressed to indicate chosen options.

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Manual entry: Within an organisation data may need to be entered manually, a customers order has to be entered onto a system for the automated procedures to be performed.  Even on an EPOS system it may be necessary to manually enter details of special items when the bar-code is not held on the companies central database.

Telephone sales: Modern trading methods include telephone sales where a telephone order is directly entered into the system by the operators keyboard. The operator only requires your post-code and house number to identify your full name and address which can be entered directly into the system.  This cuts out possible operator error of mis-spelling your name and address details.  Touch-tone keypads allow selection to be gathered when calling numbers and is often used for customer surveys or voting.

Internet shopping often enables customers to enter detail into web page data entry forms. On-line selection can be made and quotes automatically given on the users own computer.  Data is then only transmitted to the company when it has been checked for accuracy locally on the customer's computer and they select to submit the order.  The order is directly entered onto the companies database.

Punched cards or tape are also used in data preparation to enable automatic reading of data into a system.

Batch Processing: is a method of data entry where a bulk of data is prepared or allowed to accumulate off-line.  Data is validated and verified to ensure accuracy and then all of the data is entered in a continuous stream, usually in off peak periods when a computer system is lightly used.  The payroll of many companies is produced in this manner once a month.  This system is used for preparing data that does not need to be continuously accessed.

Real-time systems: are as the name implies used to access data as an when required. Airline reservation systems fall into this category.

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